Water Managers and Social Media: How to Get Started
Originally posted on the Pacific Institute Insights blog on October 24, 2013
A few of you have reached out to me after I wrote about why water managers should invest in social media. It looks like I’ve managed to convince a few of you that it’s worthwhile, but now what?
Here are a few tips and tricks to help you get things off the ground:
Figure out which social sites to engage on given your customers and goals.
Getting started on social media can feel like a daunting task with all the different platforms available. YouTube or Vimeo? Should we pin? #Help!The truth is, there isn’t one formula for every organization, water utility, or business. Depending on your customers and goals, different social media channels may be more or less appropriate. The leading water managers I’ve seen on social sites use a combination of any of these heavy-hitters: Facebook, Twitter, YouTube, Vimeo, Pinterest, Instagram, LinkedIn, and Slideshare. More on that here. That said, you don’t have to sign up for every one of these channels, especially if your organization or company is just getting started or may not be able to commit to building and staying active on each site. It’s better to be excellent with one or two channels than mediocre at five or six.